TECHNICAL GLOSSARY

Glossary: SEO, GEO, Crawlers & Accessibility Explained

Concisely defined technical terms with primary specification links (W3C, IETF RFC, Schema.org, BFSG/EAA) covering website diagnostics, AI search visibility, and accessibility pre-checks.

BFSG WCAG 2.1 Level AA EN 301 549 V3.2.1 GEO llms.txt robots.txt noindex & X-Robots-Tag Canonical Tag hreflang Attribute Schema.org Vocabulary JSON-LD 1.1 OAI-SearchBot GPTBot PerplexityBot ClaudeBot Google-Extended Applebot & Applebot-Extended HSTS CSP Color Contrast Alternative Text Form Labels XML Sitemap SSRF Protection MLBF
Defined Term · #bfsg

BFSG (German Accessibility Strengthening Act)

German federal law implementing the European Accessibility Act (EAA), applicable since June 28, 2025 to online shops and consumer e-commerce services. Micro-enterprises providing services (fewer than 10 employees and up to €2M turnover) are exempt.

Primary Specification: https://www.gesetze-im-internet.de/bfsg/

Defined Term · #wcag-2-1-aa

WCAG 2.1 Level AA

Internationally recognized W3C Web Content Accessibility Guidelines. Level AA forms the technical foundation of the European standard EN 301 549 V3.2.1 for websites and mobile applications.

Primary Specification: https://www.w3.org/TR/WCAG21/

Defined Term · #geo-generative-engine-optimization

GEO (Generative Engine Optimization)

Practices for structuring website content and entity data to improve the chances of retrieval, mention, and source citation in generative AI answer systems.

Primary Specification: https://arxiv.org/abs/2311.09735

Defined Term · #llms-txt

llms.txt

Open community proposal (llmstxt.org) for a Markdown file at /llms.txt providing AI agents and developer tools with a concise index of key pages.

Primary Specification: https://llmstxt.org/

Defined Term · #robots-txt

robots.txt (RFC 9309)

Root text file standardized in RFC 9309 (Robots Exclusion Protocol) that controls which search and AI crawlers may access specific paths on a domain.

Primary Specification: https://www.rfc-editor.org/rfc/rfc9309.html

Defined Term · #canonical-tag

Canonical Tag (rel="canonical")

HTML link element (<link rel="canonical">) indicating the preferred canonical URL among duplicate or parameterized URLs (RFC 6596).

Primary Specification: https://www.rfc-editor.org/rfc/rfc6596.html

Defined Term · #schema-org

Schema.org Vocabulary

Collaborative community vocabulary founded by Google, Microsoft, Yahoo, and Yandex for structured data markup on the web.

Primary Specification: https://schema.org/

Defined Term · #json-ld

JSON-LD 1.1

W3C specification for embedding Linked Data in JSON format inside HTML documents via <script type="application/ld+json">.

Primary Specification: https://www.w3.org/TR/json-ld11/

Defined Term · #oai-searchbot

OAI-SearchBot

OpenAI web crawler used for ChatGPT Search to link and cite websites in search results, controlled separately from the GPTBot training crawler.

Primary Specification: https://platform.openai.com/docs/bots

Defined Term · #perplexitybot

PerplexityBot

Web crawler operated by Perplexity AI to index web pages for answer synthesis with source citations.

Primary Specification: https://docs.perplexity.ai/guides/bots

Defined Term · #claudebot

ClaudeBot

Web crawler operated by Anthropic to fetch public web content for Claude AI systems.

Primary Specification: https://support.anthropic.com/

Defined Term · #applebot-extended

Applebot & Applebot-Extended

Applebot crawls content for Siri and Spotlight search, while Applebot-Extended controls usage for Apple Intelligence foundation model training.

Primary Specification: https://support.apple.com/en-us/119829

Defined Term · #hsts

HSTS (HTTP Strict Transport Security)

HTTP security header standardized in RFC 6797 instructing browsers to interact with a domain exclusively over HTTPS.

Primary Specification: https://www.rfc-editor.org/rfc/rfc6797.html

Defined Term · #csp-content-security-policy

CSP (Content Security Policy)

HTTP response header standard defining approved sources for scripts, styles, fonts, and images to mitigate XSS and unauthorized external requests.

Primary Specification: https://www.w3.org/TR/CSP3/

Defined Term · #xml-sitemap

XML Sitemap

Machine-readable XML file listing canonical indexable URLs of a website in accordance with the sitemaps.org protocol.

Primary Specification: https://www.sitemaps.org/protocol.html

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